We have quickly learnt Marketing is an art form, and should be left to the professionals. You can learn about Codecs or DVD authoring on the Internet, for Marketing, seek out someone with experience, and most importantly, someone who is damn good at it.
We have struck lucky, after joining the Didcot Chamber of Commerce, I spotted FRS Marketing, a local firm, so I made a phone call on instinct. 8 weeks on, we have nothing but admiration for Fiona Smart who fronts the company. A good marketing company, should quickly grasp your product and vision, and be able to produce a game plan that gives you confidence. Fiona did this plus more, she has booked us a big slot in Jump Ahead, a local magazine that goes to about 22,000 houses, she created a fantastic article (300 words) that covers our subject, and helps draw in a sale.
FRS Marketing are now working on flyers/postcards for us to dish out at the Didcot Street Fair, and other venues. As you would expect, a decent Marketing company prides itself on good communication, so make sure they offer this, otherwise, take your business elsewhere.
We have made 3 sales so far, with 3 gratis orders also. Jump Ahead comes out next week, we have press releases scheduled by Fiona for next month, it`s available on Amazon, eBay and our own website. And, to personal callers into the office, cheers Frank.
Emails are going out to friends and family, so let`s see sales ramp up over time. It`s still quite peaceful in the office here right now, we are hoping soon the phone will break the silence.
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