Dave & Dave embark on a journey of retail discovery, from Blue Chip clear out in October 2007, to the national release of a DVD. With 50 years of Computer experience, they decided, over a lunchtime in the pub to start a video production company (Concept Filming) and take on a challenge of proportions unknown. Now, they are on the verge of a UK release of a DVD, Everyday Home Computing. Follow their ups and downs here. Oh, and they went into this with no retail experience!
Wednesday, 8 October 2008
PC & Laptop suppliers miss the point….
As I write this I have just seen an advert for a laptop on TV and I am quite sure that it may as well have been in a foreign language for many people. It was boasting about the number of gigabytes, the amount of memory and an Intel Duo processor. I find it quite frustrating that many PC and Laptop suppliers seem to be alienating large numbers of their potential customers by describing specifications rather than functionality. I hope people see our DVD in going some way in redressing this issue by explaining everything in plain and simple terms.
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